Promotion agency SiegelGale Corporation accepts contract from Owens-Illinois Corporation (NYSE: OI commissioned a global survey on consumer preferences in food and beverage packaging, more than 2,900 consumers in nine countries did a survey to assess how consumers choose between different packaging types and how to weigh standards when choosing packaging, the survey results show:
Consumers prefer glass packaging
93.5% of consumers prefer wine in glass bottles;
66% of consumers prefer non-alcoholic beverages in glass bottles;
84% of consumers prefer beer in glass bottles, especially in European countries.
91% of respondents prefer food in glass bottles, and this is particularly evident in Latin America, where 95% of respondents prefer food in glass bottles.
The survey concluded that consumers around the world prefer food and beverages packaged in glass bottles.
The above information may to some extent answer why in the Chinese beer industry to promote polyester bottle packaging beer for at least five years has not seen improvement, the market response is few. It can be seen that the dominance of traditional glass bottled beer is difficult to shake!
In the past five years, the advantages of PET bottle packaging beer, market advantages, technical and economic articles can be described as overwhelming, more articles will be China's beer packaging from traditional glass bottles to PET bottles of the big change as the 21st century China's packaging industry's biggest opportunities and challenges. Because of this, more people expect the Chinese beer industry to be the same as the Chinese beverage industry, but the old look has changed in ten years - from the world's dominant glass bottle packaging to the dazzling and beautiful PET bottle packaging. Why can't Chinese beer packaging be transformed like Chinese beverage packaging?
First of all, we need to start from the long historical origin of traditional glass bottle packaging and huge consumption inertia, to discuss the deep reasons why the market of beer PET bottle packaging in China is pushed and stopped.
1. The above information from the US Business survey shows that consumers around the world believe that glass is superior to other packaging materials in the "five core factors of purity, quality, safety, versatility and recycling."
The glass material is silicate, which is one of the most stable materials with chemical properties, and almost no organic matter is precipitated as a container. The inherent advantages of glass bottle packaging are almost unmatched by any other packaging materials, and its "purity, quality and safety" should be second to none in all packaging materials.
The 3R principles of green packaging:
Reduce(reduce packaging);
Reuse; Reuse;
To Recycle or recycle.
At present, glass bottles are also undergoing the use of advanced energy-saving technology, surface enhancement technology (coating or set of labels, etc.) and lightweight technology to improve labor productivity and enhance the market cost-effective competitiveness of the process, compared with the rising plastic packaging.
